Marketing

Digital Marketing – Strategies & Channels

Digital Marketing – Strategies & Channels

published
61 click
23 views
URL
HTML code

Are you under pressure to reach better results with your digital marketing? Are you on the constant lookout for strategies, channels and tactics that could improve your business? Do you wonder whether “hot” strategies like content or engagement marketing could help you to achieve your goals?

We dissect the key digital marketing strategies and channels, and explain how to make them work.

Together with leading experts, we will provide you with a better understanding of the latest changes in digital marketing, their impact on marketing strategies and channels and how you can use them in your favour.

Join this course to take your knowledge to the next level with the skills to make digital marketing strategies and channels effective.


What will I learn in this course?

This course will teach you about the different strategies, tactics and channels effective marketers use and how to apply them to your business. You will learn about how to set up a successful content marketing strategy, how you can use experience or engagement marketing to attract and develop customers. We will teach you how to use Facebook without organic reach and how to tackle search engine marketing. Furthermore, we will introduce you to native advertising and shine a light on the rising star Snapchat.


Marketing approaches


Content Marketing
Experience Marketing
Engagement Marketing

Catalysts & Amplifiers


Context & Real-time Marketing
Influencer Marketing
Targeting & Remarketing

Social Media


Facebook (paid & unpaid)
Twitter & Youtube
Snapchat & Instagram

Further relevant channels & formats


Paid & organic search
Native advertising
E-Mail



If you want to learn about the underlying principles of each strategy and channel (such as acting performance driven and how to measure ROI) we recommend our first course Digital Marketing – Critical Success Factors.


Who should take this course?

This course is particularly valuable for marketing professionals responsible for a product or product category and consultants. However, anyone who wants to shift their career path, boost their CV, move up in a company or have a better understanding of effective marketing in a digitized world, has a lot to gain as well.

• Top-level management responsible for high-level business and revenue-driving strategies.
• Traditional offline business managers and marketers who want to learn more about digital marketing opportunities.
• Middle and entry-level management looking to move into higher positions of responsibility.
• All marketers and product managers responsible for attracting and developing customers online.
• Entrepreneurs building a digital business or a business relying on digital communication.
• Anyone looking to change their career in the direction of digital marketing.


What is included in this course?

By enrolling in this course, you will gain access to:

• All Course Material
• Challenging & Fun Assignments
• Interactive Global Community
• Flexible Time Management

Upon completion of this course, you will receive:
• A Statement of Participation

In addition, this course offers flexible time management. With a workload of 12-16 hours, the suggested course length is about 4 weeks. If you can’t spare 3-4 hours a week or would rather finish the course faster, you can do so as well. Take as little or as much time as you need and complete the course at your own pace.

ENROLL IN COURSE LINK: iversity.org/en/courses/digital-...nnels

Lessons hide description

 

 

University Economics 1381 views

The Power of Microeconomics - UCI 61 lessons

Description: In this course, you will learn all of the major principles of microeconomics normally taught in a quarter or semester course to college undergraduates or MBA students. Perhaps more import


University Science 810 views

Software Architecture & Design 673 lessons

Software Architecture and Design teaches the principles and concepts involved in the analysis and design of large software systems. This course is split into four sections: (1) Introduction, (2) UML a


University Engineering 2556 views

Engineering Mathematics: Linear Algebra and ODEs - MIT 4 lessons

Introduction to linear algebra and ordinary differential equations (ODEs), including general numerical approaches to solving systems of equations. Instructor: Gilbert Strang View the complete course


University Economics 122 views

Digital Marketing – Critical Success Factors 1 lesson

Are you under pressure to reach better results with your digital marketing? Do you sometimes struggle to measure the impact of your digital marketing activities?


University Science 568 views

Intro to Computer Science 151 lessons

In this introduction to computer programming course, you’ll learn and practice key computer science concepts by building your own versions of popular web applications. You’ll learn Python, a power...


University Science 1029 views

Earth System Science 5: The Atmosphere - UCI 19 lessons

Description: The composition and circulation of the atmosphere with a focus on explaining the fundamentals of weather and climate. Topics include solar and terrestrial radiation, clouds, and weather p


University Science 1634 views

Chemistry: Quantum Principles - UCI 28 lessons

Description: This course provides an introduction to quantum mechanics and principles of quantum chemistry with applications to nuclear motions and the electronic structure of the hydrogen atom. It al


University Mathematics 853 views

Math 1A/1B. Pre-Calculus: Exponentials and Logarithms - UCI 9 lessons

This open course provides the student with review of intermediate algebra, geometry, and trigonometry. It is designed for those want to be successful in an introductory college calculus course, but wo


University Science 2684 views

Quantum Mechanics - Oxford University 27 lessons

In this series of physics lectures, Professor J.J. Binney explains how probabilities are obtained from quantum amplitudes, why they give rise to quantum interference, the concept of a complete set of


University Mathematics 620 views

Intro to Descriptive Statistics 395 lessons

Statistics is an important field of math that is used to analyze, interpret, and predict outcomes from data. Descriptive statistics will teach you the basic concepts used to describe data. This is a g


Web Stats

Community: 21,146 users
Active courses: 1,160
Lessons: 27,686
Data: 83 GB
Online: 19 users

News about new courses